Menu

Back to Top

Learn

  • Store Stuff

    Tue, 05-01-2018 - 10:45am — Anthony.Mantova

    "Get Pointy" celebrates Mantova's!

Articles

Learn

Last year, we were the first ever Humboldt County business to team up with the Irish Startup known as "Get Pointy," an ingenious App that helps Brick & Mortar stores stay competitive.

While we are still the only store to work with Get Pointy in Humboldt, we have been encouraging other local merchants to get on board! If you are a retail store and want more customers, let us know and we'll talk you through it!

 
------
 

See Original Article Here 

Pointy Retailer Spotlight: Mantova’s Two Street Music

Caroline Brady on May 1, 2018

The historic town of Eureka, California has seen significant changes over the years. Once a prominent commercial fishing town, today this lively seaport is known for its variety of cultural opportunities and outdoor recreation.

Located in the heart of this art-fueled town is Mantova’s Two Street Music, a 10,000 sq ft full line pro combo store owned by brothers Anthony, Matt & Nick. First opened in 1976, the store has had three different owners over the last 40 years, the most recent being the Mantova brothers who bought it in 2009.

Co-owner Anthony Mantova describes Two Street Music as a meat and potatoes store “we stock everything from acoustic pianos to electric guitar amps. We keep a very close eye on product trends in order to ensure that musicians know we have what they are looking for.”

The Mantova brothers have diversified the store many times over the years in order to meet the needs of their customers but their focus on customer service has always remained the same “Customer service is not just say hello and smiling. It’s about finding ways to bring people in and then using different points of contact in-store to get them to buy. Our equipment trade-in programme has proven to be a hugely effective way of getting people into the store and driving sales.”

Converting Online Searches Into In-Store Sales

At Mantova’s Two Street Music, Anthony says they embrace both online and offline commerce “With so many online tools and resources like Pointy & Reverb available to brick & mortar retailers, there is a lot to be gained by those who are open to viewing the online world as a potential marketplace rather than the competition.”

Anthony adds that the store’s e-commerce website has become a huge part of their business as it provides them with a really convenient way to sell to customers in other parts of the country. However, what it lacks is the ability to reach customers in their local area. That’s where Pointy comes in “before Pointy there was no way for my store to capture all of the online-to-offline business that was happening in my area. Locals would come in and see products on my wall and then go home and buy them online. Pointy gives me the ability to show up in their lives before they even come to the store.”

The Value Of Being On Pointy

For Anthony the best thing about Pointy so far has been the increased sales it has generated for Two Street Music and the ease of use “Pointy required virtually no work on my end – I plugged in the device, continued scanning as normal and my products were automatically online and ranking highly in local searches. I’ve made my money back 5 times over in just one year”.  

Anthony believes that regardless of your ad strategy, Pointy provides retailers with the ability to reach customers that they otherwise wouldn’t have “It’s such a small initial investment that the ROI is practically guaranteed with this service and because they offer a 90 money back guarantee there’s virtually no risk. Given the significant impact it’s had on our in-store sales, I would recommend Pointy to other retailers without hesitation.”

  • Product Reviews
    Fender Pro Junior features a limited model in red for 2019
    Excited about these!  Get YOURS NOW! [[{"fid":"1832","view_mode":"default","fields":{"format":"default","alignment":"","field_file_image_alt_text[und][0][value]":"Available at Mantova's located in Old Town, Eureka on the beautiful California Northcoast","field_file_image_title_text[und][0][...
  • Product Reviews
    Here in Humboldt County, you can have fun driving a Animals Pedal
    Buy The Van Overdrive is Fun Now! What huge surprises from Animals Pedal company!  The Japanese built, low noise floor pedals are serious quality for a price that often ranges from $79 to $119.  Crazy! We consider ourselves Animals experts and part of that involves being first with...
  • Product Reviews
    Never before sold in the United States, this Dino Baffetti is going to be amazing to behold!
    Excited to experience this beautiful Dino Baffetti!  [[{"fid":"1833","view_mode":"default","fields":{"format":"default","alignment":"","field_file_image_alt_text[und][0][value]":"Lindy Mantova Demonstrates the Dino Baffetti Concerto!","field_file_image_title_text[und][0][value]":"Lindy...
  • Product Reviews
    Vox Harmonicas now available in Humboldt County
    Continental Type 1 Harmonica The VOX Continental Type 1 is a ten-hole harmonica with an aggressive, resonant sound that is perfectly suited for the classic genres of blues, rock, folk and more. Ten holes; 20 notes Wood/Resin composite body; Stainles Introducing VOX’s first-ever harmonica series...Keys: 10 holes; 20 notes, Major 4 Keys (C, D, G, A) Cover: Stainless steel cover Comb: Wood/Resin composite comb Dimensions: 100 mm x 27 mm x 20 mm / 3.94" x 1.06" x 0.79" Weight: 72.7 g /2.56 oz. Included Items: Plastic case, VOX ori The stylish Continental Type-2 with its distinctively rounded...[[{"fid":"1821","view_mode":"default","attributes":{"alt":"Vox Harmonicas are in a beautiful Red exterior ","title":"Vox Harmonicas available in Humboldt County at Mantova's Two street Music! ","class":"media-element file-default","data-delta":"3"},"fields":{"format":"default","alignment":"","...
  • Product Reviews
    Matthews Effects are available at Mantova's Two Street Music in Eureka, CA
    Get Them While You Can!  Available for a limited time only, The Ghoul from Matthews Effects! According to Rick Matthews:  The gain section of the Ghoul is heavily inspired by vintage op-amp big muff's but with the ability to go farther. The Ghoul cleans up into a very powerful dirty...Active 3-Band Eq with Parametric Mid Have full control over the sound of the ghoul with active lows, mids and highs that lets you boost or cut those freq. On top of that the Freq control lets you control what freq you are boosting or cutting with the mid control! Creat unique tones and textures...[[{"fid":"1817","view_mode":"default","fields":{"format":"default","alignment":"","field_file_image_alt_text[und][0][value]":"The Ghoul is an Op-Amp--inspired fuzz that gives a nice range of tone","field_file_image_title_text[und][0][value]":"Mantova's Two Street Music is your Matthews Effects...
  • Product Reviews
    We can't wait to see the wood colored Dino Baffetti 5/4 Concerto
    We can't wait to see the wood colored Dino Baffetti 5/4 Concerto.  Factory sent us a sneak peek of how it's looking so far.  We are very excited!  More details to come!  [[{"fid":"1813","view_mode":"default","attributes":{"alt":"We can't wait to see the wood colored Dino...
  • Store Stuff
    Dyna Comp from Dunlop available at Mantova's Two Street Music
    (Sourced from Dunlop.com, and is a Dunlop original article) A Dyna Comp-rehensive History by Dunlop Staff Contributor Released in 1972, the Dyna Comp Compressor featured simple, straightforward controls—labeled Output and Sensitivity—to govern the volume and compression levels,...
  • Store Stuff
    Darkglass is for Bass Players in Eureka, CA
    Darkglass specializes in premium guitar pedals for bassists.  Featured on the pedalboards of studios across America, you'll typically find Darkglass! [[{"fid":"1808","view_mode":"default","attributes":{"alt":"Darkglass Pedals are available at Mantova's Two Street Music ","title":"Mantova's...
  • Store Stuff
    Accordion Straps are stylish and comfy!
    Whether at home or at a party, it's important to look your best!   Mantova's carries some incredible accordion straps.  Straight from Italy! [[{"fid":"1806","view_mode":"default","attributes":{"alt":"Accordion Straps are available at Mantova's Two Street Music in a wide variety of...
  • Product Reviews
    The Roman Guitar is a rare find, and you can get it in Eureka-CA
    Sometimes we get our hands on a rarity!  This Roman guitar won't be here long!  Features a USA Floyd Rose, and: Handmade in the USA We fixed the headstock which had broken off. Plenty of dings and scratches, one that stands out is a deep scratch in the back of the guitar to the...
  • Product Reviews
    Locally available Hawaiian Koa A Series is made in a limtied batch by Yamaha
    This beauty is on our online store!  We are really excited to offer a limited edition Yamaha Koa Acoustic Guitar! [[{"fid":"1793","view_mode":"default","attributes":{"alt":"Yamaha Acoustic Guitar in Koa wood","title":"Yamaha Acoustic Guitar in Koa wood - series II","class":"media-element...
  • Store Stuff
    The great Angel Fargas can be found performing every Arts Alive around Old Town, Eureka.  Fargas teaches at Mantova's Two Street Music and instructs on guitar, ukulele and teaches both sides of the brain how to play guitar. At Mantova's, only the finest instructors are on site!  If you...
  • Store Stuff
  • Product Reviews
    New From Fender!
    Fender released a new set of guitar pedals at the SUMMER NAMM SHOW 2018, we just got our order! [[{"fid":"1789","view_mode":"default","fields":{"format":"default","alignment":"","field_file_image_alt_text[und][0][value]":"Fender releases a line of new guitar pedals, including the Pelt, Full...
  • Product Reviews
  • Product Reviews
    Fender Troublemaker is sold out in Humboldt County
    Fender made Year 2018 interesting with it's parallel universe collection! This Troublemaker just sold!  [[{"fid":"1786","view_mode":"default","attributes":{"alt":"Fender Trouble Maker was made in a very limited batch!","title":"This Fender Trouble maker has features and color that...
  • Store Stuff
    [[{"fid":"1779","view_mode":"default","attributes":{"alt":"Lindy Mantova enjoys playing accordion throughout northern California!","title":"Teaming up with the Steve Balich Band in Santa Rosa!","class":"media-element file-default","data-delta":"1"},"fields":{"format":"default","alignment":"","...
  • Store Stuff
    In Humboldt County, Mantova's are the leader in recycling guitar strings!
    Mantova's Two Street Music has been recycling guitar strings for years!  Teaming up with string-maker D'addario's recycling program, Humboldt County's favorite music store has shipped several heavy boxes of strings for recycling! [[{"fid":"1777","view_mode":"default","fields":{"format":"...
  • Store Stuff
    Incredible storage of high quality musical instruments in Humboldt County
    [[{"fid":"1775","view_mode":"default","attributes":{"alt":"The Mantova's Online Department is becoming a serious commerce center!","title":"Meet Photographer, Justin Grimaldo and Online Manager Nathaniel Schultze","class":"media-element file-default","data-delta":"2"},"fields":{"format":"default","...
  • In Eureka, CA - You buy Ibanez Nu Tube from Mantova's Two Street Music
    Excited to now carry the Ibanez Nu-Tube Tubescreamers!   Exceptional dynamics, improved sensitivity, and natural tube-like compression. For those familiar with the TS808, the added warmth and amp-like quality of the NuTube Screamer will be immediately apparent. Be sure to do your...[[{"fid":"1764","view_mode":"default","fields":{"format":"default","alignment":"","field_file_image_alt_text[und][0][value]":"In Eureka, CA - You buy Ibanez Nu Tube from Mantova's Two Street Music ","field_file_image_title_text[und][0][value]":"In Eureka, CA - You buy Ibanez Nu Tube from Mantova's...[[{"fid":"1765","view_mode":"default","fields":{"format":"default","alignment":"","field_file_image_alt_text[und][0][value]":"Photo By Justin Grimaldo -- In Eureka, CA - You buy Ibanez Nu Tube from Mantova's Two Street Music ","field_file_image_title_text[und][0][value]":"In Eureka, CA - You buy...

Pages